THE HOTEL BRITOMART

Launch Campaign

Sustainable from the ground up, The Hotel Britomart required an integrated launch strategy worthy of it’s 5-Green Star status.

DARKHORSE didn’t let COVID-related border closures get in the way, launching the hotel in style across PR, social and events.

THE OPPORTUNITY

Create a highly innovative, creative, data-driven communications plan that aligns with strategic objectives to create buzz, and drive awareness for the opening of The Hotel Britomart.

CAMPAIGN

DARKHORSE was tasked with launching The Hotel Britomart via an integrated approach across PR, social media and digital to establish the Hotel as the destination to experience the best of Auckland, specifically the Britomart precinct. We built a strong communications strategy designed to keep The Hotel Britomart top of mind from the tease period through to launch, across strategic media relations, paid media, programmatic ads, paid social and organic social.

Even though the hotel was delayed due to the pandemic, we managed to creatively work with the domestic market to secure coverage across a breadth of media, hero-ing The Hotel Britomart’s Five Green Star rating, luxury point of difference and connection to Britomart.

WHY WE LOVE IT

We launched a Hotel in the middle of a global pandemic with a focus on the domestic audience and still managed to win the hospitality industry share of voice.

SOCIAL MEDIA
INFLUENCERS
DIGITAL
MEDIA RELATIONS

THE RESULTS

0

450

K

dollars in earned media value

0

35.5

m

total impressions

0

130
:

+

pieces of coverage secured

124

%
Follower increase within first six months
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