TIFFANY & CO

New Zealand Launch

DARKHORSE partnered with the most iconic name in jewellery to bring that much-loved blue box to New Zealand shores.

THE OPPORTUNITY

To effectively launch the first New Zealand Tiffany & Co. store in Auckland City, we needed to create an event that appealed to media, key opinion leaders, dignitaries, stakeholders and the public.

CAMPAIGN

Starting with the brand DNA, DARKHORSE designed a store launch like no other, including a bespoke Tiffany & Co. box, custom lighting of the Tiffany building, international guests and entertainment, a curated guest list of High Net Worth Individuals along with high-end catering. The evening incorporated formalities in the exclusive store preview, followed by a high-energy party hosted in Takutai Square.

WHY WE LOVE IT

The sheer transformation happened overnight in Britomart Square. Not only was this hugely impactful for invited guests and the public, but the attention to detail throughout the entire event was to the highest level. We introduced the Tiffany experience to New Zealand shoppers and media with a celebration to remember.

experiential
MEDIA RELATIONS
INFLUENCERS

THE RESULTS

0

30

hours to takeover Britomart for the launch event

0

2

international celebrities in attendance

0

250
:

guests in attendance

124

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Follower increase within first six months
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