JOCKEY

THE OPPORTUNITY

Plan and manage a highly successful 2021 Jockey sponsorship shoot with the All Blacks including media attendance, coverage and a social content plan to be captured at the shoot.

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CAMPAIGN

DARKHORSE planned and managed the 2021 All Blacks x Jockey shoot. Throughout the day we captured three campaigns (1935, 24/7 and Remundies), including both stills and motion content. We also captured additional social content and behind the scenes footage for the All Blacks to use throughout the year.

DARKHORSE worked closely with Jockey and other key stakeholders, including NZR, FCB, Parlour, All Blacks, All Blacks Sevens, players agents and Testicular Cancer NZ to plan and manage the photoshoot. To further leverage the photoshoot we invited a handful of key media to show some of the fun of behind-the-scenes across prime time TV, radio and print.

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WHY WE LOVE IT

The All Blacks activity is a highlight of the Jockey calendar. DARKHORSE managed to make the most of the All Blacks by shooting three campaigns, capturing and planning behind-the-scenes content and securing a ten minute feature on Seven Sharp, NZ’s leading broadcast TV show.

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