DARKHORSE brought Genefique’s black bottle to life with a unique, 360 degree consumer-facing pop up.
DARKHORSE was engaged by the Lancôme team to create an engaging and educational consumer-facing pop-up to bring their little black bottle to life. The consumer-facing pop-up was a platform for the brand to recruit new customers and educate them around microbiome science. It also would provide a sampling opportunity that utilised beauty technology.
DARKHORSE created a 360 degree interactive mall pop-up to celebrate the Lancôme range, hero-ing Advanced Genifique. Throughout the two week pop-up, consumers interacted with Lancôme specialists at the Lancôme skin screen for a full skin diagnosis, followed by a custom recommendation on products to use based on your skin type. The pop up was eye-catching, with a full wrap of Genifique graphics, the use of neon lighting and a large light box to stand out within the mall. The structure spanned 8m in diameter and was 3.2m high delivering visibility from all sightlines. At the centre of the display was a custom-built 1.2m giant Genifique bottle.
WHY WE LOVE IT
The pop-up was a huge success for the brand, delivering awareness, education and increased sales. The custom-built structure was world-class and delivered high visibility within the mall environment, encouraging consumer engagement.