ME | TODAY
GO TO MARKET STRATEGY & CAMPAIGN
Launching an entirely new supplement and skincare brand to the market called for a five-stage integrated campaign strategy.
Launch an entirely new-to-market supplement and skincare brand with a fully integrated approach across PR, influencers, digital, social and content.
We introduced the me |today brand to New Zealand through strategic brand creative, content, paid media, social, influencers and PR. Our five-stage approach was targeted towards their audience to help them to habitualise self-care through the use of me |today’s products. We designed a bespoke e-commerce site to house their products and give consumers tailored information on the range. We then shot the full range in a content shoot that spanned product and lifestyle to show the target audience how the products could be used as part of an effective and easy daily ritual. Our launch strategy focused on paid media channels to drive website traffic to our newly formed site with a strong conversion layer, as well as a focus on growing their fanbase across both Facebook and Instagram. DARKHORSE also looked after the copywriting for the brand, drafting EDMs, campaign messaging, blogs for the website, social media copy and even playing a part in the creative concepting of the brand’s tagline “Unlocking your best tomorrow.”
WHY WE LOVE IT
We got to be part of me |today’s launch from the very beginning, meaning we played a part in every step of the thought process that led this innovative new brand to market. This meant for greater planning, strategy and a fully integrated approach that ensured success.