A fresh new look required a fresh launch strategy, and DARKHORSE delivered with a conversion-focused campaign to support retail sales.
The campaign objective was to drive mass awareness and website traffic to both the SodaStream and stockist websites through digital amplification over the summer period. The activity was sales focused, with retailer conversion being a KPI for DARKHORSE.
DARKHORSE developed an integrated digital strategy across social and display advertising using Google Adwords, Kargo, 36 Presents, Facebook and Instagram. We targeted specific audiences and created bespoke content that was fit for each channel and bespoke for each stockist, to enable our target audience to learn more about the brand and products.
WHY WE LOVE IT
Using a multi channel approach allowed us to acquire new, highly-engaged audiences and reach significant scale. We drove 73,000 clicks to SodaStream retailers websites with an extremely high click-through rate proving the ads were very successful. Where we drove high quality traffic, we also saw an increase in online stockist sales.