BMW Alpine Experience

BMW: The Ultimate Alpine Experience

DARKHORSE was asked to elevate the annual BMW Alpine Experience, managing the complete experience, from the digital registration platform, ticket sales, and event management to employing a custom communications strategy to engage local and international media. 

As with all vehicle events, risk management and proactive crisis communications was a key part of our planning.  We also focused on elevating and improving the guest experience by making the event shareable, memorable and newsworthy.