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BMW Alpine Experience

BMW: The Ultimate Alpine Experience

DARKHORSE was asked to elevate the annual BMW Alpine Experience, managing the complete experience, from the digital registration platform, ticket sales, and event management to employing a custom communications strategy to engage local and international media. 

As with all vehicle events, risk management and proactive crisis communications was a key part of our planning.  We also focused on elevating and improving the guest experience by making the event shareable, memorable and newsworthy.

83K

EAV Delivered

96%

Sales from Direct Traffic

8.4M

Media Reach