Briscoes Sleepiest Job Ever

Briscoes: Sleepiest Job Ever

To highlight Briscoes' luxury Manchester line, Hotel At Home, we created a PR stunt to generate widespread awareness: The Sleepiest Job Ever offered one lucky customer a ‘salary’ of $10,000 to become a luxury bed sheet tester. 

The campaign was anchored by an extensive earned media programme which resulted in blanket national coverage. 

We further bolstered the campaign with creative assets, ambassador content, the creation and distribution of PR packs and paid influencer activity.