Clé de Peau Beauté: Launching the Newly Formulated The Foundation
To launch the newly formulated The Foundation, Clé de Peau Beauté sought to highlight the craftsmanship and innovation behind its iconic product.
We crafted a series of videos that offered an intimate look at the artisans, farmers, and scientists who bring The Foundation to life. These profiles showcased their dedication, expertise, and uncompromising vision to reinvent excellence. By spotlighting the people and processes behind the product, the campaign reinforced CPB’s commitment to luxury, precision, and innovation.
