Clé de Peau Beauté: Experiencing the Science behind Skin Intelligence
Clé de Peau Beauté (CPB) wanted to strengthen their science credentials with global beauty editors and key influencers, cementing the brand’s position as a leading, technically advanced beauty brand.
Focusing on the concept of Skin Intelligence - the scientific core value and insight behind all CPB’s research and innovative progress, we created and immersed editors in three holistic experiences. Guests were brought on a behind-the-scenes exploration of CPB’s science at the Shiseido Global Innovation Center. They got to delve into the data behind Skin Intelligence through a collaborative art installation with visual artist Refik Anadol, and experienced the essence of CPB’s brand philosophy at a luxurious gala dinner experience.
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