Croctober x Platypus
To celebrate Crocs’ partnership with Platypus shoes and to coincide with the 20th anniversary of the brand, we activated ‘Croctober’ in Sydney’s Pitt Street Mall and Auckland’s Westfield Newmarket.
The integrated campaign included the conception, execution and management of a store fit-out, with captivating visual displays; a vibrant launch event attended by key media, influencers and key stakeholders; a series of consumer promotions to drive sales and engagement; a programme of on-brand influencer hosting; and finally, paid influencer activity that extended the reach of the celebrations.
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