Jockey x All Blacks
DARKHORSE was responsible for creating talkability around Jockey’s ongoing partnership with the All Blacks; ultimately we concepted and executed multiple integrated campaigns that brought the partnership to life while driving sales.
Part of our remit was a series of content shoots; in one day - which we also arranged for media to attend - we shot the All Blacks in their undies for three different campaigns: 1935, 24/7 and Remundies.
We also had a strong focus on PR, achieving top tier coverage in print, online, radio and television - with Jockey’s Fashion Week Show even achieving ‘breaking news’ on The New Zealand Herald.
All activity was amplified through a social influencer program we ran, which included the contracting and management of social deliverables for individual players.
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