La Roche-Posay: Winter Games Sponsorship
Tasked with leveraging the partnership between La Roche-Posay and the NZ Winter Games, we created an extensive campaign that reinforced the importance of sunscreen in winter.
On the mountain, this involved activating spaces like the gondola to educate & create awareness; giving riders the opportunity to walk away with product via a spin-to-win; and our branded self-service stands, which gave mountain-goers easy access to sunscreen.
In nearby Queenstown, we partnered with Melanoma NZ to host a 3 day pop-up with onsite nurses who performed free mole spot checks.
Carrying the conversation online, we collaborated with three talented snow athletes, each creating & sharing educational and engaging content; we also produced an on-mountain content shoot with the hero La Roche-Posay products.
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