One NZ Warriors' Sponsorship

One NZ: Elevating One NZ’s Sponsorship Activity for the Warriors’ season

We were briefed to leverage One NZ’s sponsorship of beloved league team, The Warriors, while engaging fans in a new and exciting way. 

Our activity involved the concepting, execution and management of the One NZ pop-up, ready to greet fans with merch and a series of activations, all of which we also created; an impressive semi-permanent structure within Mt Smart Stadium for One NZ to host in; and One Big Fan, a social competition to seek and crown NZ’s most dedicated Warriors fan. In addition, we created over 50 pieces of original content, flooding NZ social platforms with a contagious Warriors buzz. 

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