Range Rover House
Designed to immerse guests in the world of Range Rover, DARKHORSE created ‘Range Rover House’, a three-day snow experience (across four rotations) for the brand’s most loyal clientele and media.
We designed and oversaw all aspects of the house fit-out, including custom exterior facades and luxe furnishings; we provided full onsite guest management, ensuring each guest experience was exceptional; and we created a stacked itinerary of experiences, from sound baths to culinary classes with Nelly Robinson.
Of course, the vehicles were the stars of the show - and snow. We activated on-mountain displays to showcase the vehicles to Thredbo visitors and we facilitated over 50 exhilarating test drives through the mountains.
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