Red Bull Pit Stop Challenge

Red Bull Pit Stop Challenge

To support the launch of the Red Bull Pit Stop Challenge mobile game, we took over a gas station with the following mission: drive awareness of the game,  encourage footfall in-store, leverage athlete and game partnerships to elevate the activation, increase visibility of Red Bull Racing and engage consumers with an ‘Only Red Bull Can’ activation. 

We managed all logistics, content and asset creation and talent management, creating a successful brand activation. Customers came from far and wide, driving through the Red Bull pit lane to have their windscreens cleaned, tyre pressure checked and gas pumped all while enjoying photos and banter with Red Bull driver Mad Mike and his team.