Sephora's Kiwi Arrival

Sephora: Celebrating the Iconic Retailer’s Kiwi Arrival 

When French beauty powerhouse, Sephora, set their sights on New Zealand, they tapped DARKHORSE to create a multifaceted campaign that built hype around their launch. 

This kicked off with the Beauty Bus, a travelling Sephora that we conceptualised, designed and outfitted. We then created a microsite where beauty lovers could vote for the bus to come to their town. On its nationwide tour, the bus’s guests were treated to a mini-makeover aboard, as well as the opportunity to shop online via an iPad. This activity was supported with an extensive OOH campaign that counted down to the store launch in Auckland. Finally, the campaign culminated in an epic store launch event.