Tiffany & Co.: Launching the Brand's Flagship Store
Tiffany & Co., the internationally renowned jeweller, launched their first flagship store in New Zealand and DARKHORSE developed a campaign worthy of this iconic brand.
We brought a taste of New York City to downtown Auckland, concepting and executing an event that spoke to Tiffany’s luxurious and elegant identity. Elements of the event included a custom-built giant Tiffany box erected in the middle of Britomart's Takutai Square; attendance from supermodel Shanina Shaik and DJ Hannah Bronfman, who we brought in from the States especially for the evening; a highly curated guest list; a targeted earned media campaign; and a far-reaching social amplification campaign.
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