Tiffany & Co. Launch Hero Image

Tiffany & Co. Flagship Store Launch

Tiffany & Co.: Launching the Brand's Flagship Store

Tiffany & Co., the internationally renowned jeweller, launched their first flagship store in New Zealand and DARKHORSE developed a campaign worthy of this iconic brand. 

We brought a taste of New York City to downtown Auckland, concepting and executing an event that spoke to Tiffany’s luxurious and elegant identity. Elements of the event included a custom-built giant Tiffany box erected in the middle of Britomart's Takutai Square; attendance from supermodel Shanina Shaik and DJ Hannah Bronfman, who we brought in from the States especially for the evening; a highly curated guest list; a targeted earned media campaign; and a far-reaching social amplification campaign.  

30

Hours to Build the Tiffany Box

2

International Talent

250+

Guests at the Event