We welcomed guests to an immersive House of Sephora experience to both drive brand awareness and encourage product discovery for over 30 brand partners, reinforcing Sephora as the authority in beauty trends and innovation.
The floorplan and booth layout drove a strong, intuitive flow around the room, with generous spacing that allowed guests to comfortably engage with each brand without congestion. The brand stages delivered a high level of impact, with each presenting a differentiated offering that effectively drove footfall and engagement.
41
6.1m
225
